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1. Fundamentals of Digital Marketing
What is digital marketing?
Career & business opportunities
Tools overview
2. Website Creation
What is digital marketing?
Career & business opportunities
Tools overview
3. Search Engine Optimization (SEO)
On-page, off-page & technical SEO
Keyword research
Google Search Console & indexing
Local SEO strategies
4. Google Ads (PPC)
Search ads, display ads, video ads
Conversion tracking
Campaign creation and optimization
5. Meta Ads (Facebook & Instagram Ads)
Audience targeting & retargeting
Ad creatives & copywriting
Campaign structure & analytics
6. Social Media Marketing
Instagram, Facebook, LinkedIn, YouTube growth strategies
Content calendars & engagement
Personal branding
7. Email Marketing
Lead generation funnels
Automation tools
Email design & tracking
8. Content Marketing
Blog writing & strategy
Content repurposing
AI content tools + Human editing
9. YouTube Marketing
Channel growth strategies
Video SEO & thumbnails
Monetization strategies
10. ChatGPT & AI Tools
How to use AI for content, ads, SEO & more
Tools- ChatGPT, Jasper, Canva AI, Ideogram
11. Analytics & Reporting
GA4 setup
Google Tag Manager
Monthly performance tracking