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1. Fundamentals of Digital Marketing
- What is digital marketing?
- Career & business opportunities Tools overview
2. Website Creation
- What is digital marketing?
- Career & business opportunities
- Tools overview
3. Search Engine Optimization (SEO)
- On-page, off-page & technical SEO
- Keyword research
- Google Search Console & indexing
- Local SEO strategies
4. Google Ads (PPC)
- Search ads, display ads, video ads
- Conversion tracking
- Campaign creation and optimization
5. Meta Ads (Facebook & Instagram Ads)
- Audience targeting & retargeting
- Ad creatives & copywriting
- Campaign structure & analytics
6. Social Media Marketing
- Instagram, Facebook, LinkedIn, YouTube growth strategies
- Content calendars & engagement
- Personal branding
7. Email Marketing
- Lead generation funnels
- Automation tools
- Email design & tracking
8. Content Marketing
- Blog writing & strategy
- Content repurposing
- AI content tools + Human editing
9. YouTube Marketing
- Channel growth strategies
- Video SEO & thumbnails
- Monetization strategies
10. ChatGPT & AI Tools
- How to use AI for content, ads, SEO & more
- Tools- ChatGPT, Jasper, Canva AI, Ideogram
11. Analytics & Reporting
- GA4 setup
- Google Tag Manager
- Monthly performance tracking